Marketing
“Which channel drove the most margin last month, not just volume?”
“Which campaigns are spending on channels where we can't see the revenue?”
“Where should we reallocate this week's budget?”
/FOR MULTI-CHANNEL COMMERCE BRANDS
Your team killed a campaign that was working last quarter. You'll never know which one.
It looked dead in Shopify. But the customer clicked the ad, browsed — and bought on Amazon. Same ad. Same customer. Wrong conclusion. Budget pulled from a winner, handed to a loser.
We build the layer that joins every revenue source — ERP, DTC, Amazon Vendor and Seller Central, every marketplace — into one AI Brain your team questions in plain language. Six weeks. Done for you. No data team required on your side.
20 minutes · the week-6 guarantee is in writing.
/THE PROBLEM
Your Monday meeting has two revenue numbers on the table. Neither one is right.
Marketing brought the Shopify number. Finance brought the ERP number. Amazon brought a third. Everyone defends theirs. Nobody is lying — they're all looking at a partial picture and calling it the business.
Revenue by channel takes your team ten seconds. Margin by channel takes them a month — ad spend in the platforms, fulfilment in the 3PL reports, Amazon fees in Seller Central, orders in the ERP, stitched together by hand.
And somewhere there's a version of three hundred chairs sitting in stock for six weeks. When the MD asks "how do we move these," nobody can answer — because the answer is split across four systems.
/WHY IT KEEPS HAPPENING
That's not a people problem. It's a data-layer problem.
Your ad platforms see the click. Shopify sees its orders. Amazon sees its orders. And your ERP — the one system holding the actual truth of your business — is the one system none of your tools can read.
You can see your Amazon revenue just fine. What you can't do is connect ad spend to where the sale lands — or trust margin by channel.
That's not invisible revenue. It's attribution fiction.
/WHAT WE BUILD
We fix the data layer first. Then we put intelligence on top of it.
In six weeks, we build your AI Brain: your ERP, your DTC platform, Amazon Vendor and Seller Central, and your marketplace channels — ingested, cleaned, deduplicated, and synced nightly into one place. One place. One truth.
On top of it, a plain-language interface. Anyone on your team types a question and gets the real answer in ten seconds. No logins. No exports. No waiting for someone technical to stitch it together. Your team stays in the approval seat on everything.
ERP
SHOPIFY
AMAZON
MARKETPLACES
ONE BRAIN
“which channel drove the most margin last month?”
Every order. Every marketplace. Every campaign. One place. One truth.
/WHAT YOUR TEAM CAN ASK
Before the Brain, each of these meant logging into 3–5 systems and waiting for someone technical. Now it takes ten seconds.
Amazon & Marketplaces
“Which competitor gained the most share in our category this week?”
“Which of our SKUs are live on Shopify but missing from at least one marketplace?”
Operations & Leadership
“How do we sell these 300 items that have been sitting in stock for six weeks?”
“Which SKUs are overstocked against their actual sell-through velocity?”
“What is our real total revenue across all channels this month?”
Finance & MD
“What is our true margin by channel after fulfilment and ad spend?”
“If we double spend on Amazon next quarter, what does the data say about margin impact?”
/WHO BUILDS IT
We just did this for a 100-year-old multi-channel brand.
DTC, Amazon Vendor and Seller Central, more than fifteen marketplace reseller channels, and an ERP their analytics couldn't read. Questions that used to take a day now take seconds — and every department asks the same Brain and gets the same answer.
Most AI vendors will sell you a dashboard on top of broken data. We fix the data first — everything downstream of that is finally real.
I've spent twenty years building at Microsoft, in aerospace, at global banks, and at billion-dollar startups. I've taught AI at UC Berkeley and Duke. I'm backed by Google and recognized by NVIDIA.
/HOW IT WORKSWeek 0 Week 2 Week 4 Week 6 01 02 03
Six weeks. Done for you. No data team required on your side.
Kickoff call, access provisioning, scope lock
First data sources live — every department starts querying the Brain
Attribution layer complete — your first true cross-channel revenue picture
Outcome review — the attribution gap quantified, a mutual decision on anything further
What we need from you
Access
admin access to your ERP, DTC platform, Amazon Vendor + Seller Central, and marketplace integrator, or a technical contact who can provide it.
Champion
one internal person who owns data or marketing ops day-to-day.
Time
about one hour a week for the first four weeks. Async approvals after that. No standing meetings.
The week-6 commitment
If your team can't see and query true cross-channel revenue at week 6, you don't pay the second installment. Full stop.
/WHAT THIS IS NOT01Not another dashboard on top of broken data. You have those. They read the pixels. 02Not a software subscription. No onboarding videos, no wondering what to click. We build it, hand your team the keys, and train them. 03Not a data-team hire. You don't recruit one, manage one, or lose one. 04Not for everyone. If you're DTC-only, you don't have this problem. If a committee has to approve this, we won't get through week one. This is for founders who run multi-channel brands and make the call themselves.
Bring the question your current stack can't answer.
The margin question. The "which channel actually drove it" question. The one you've stopped asking because you know the answer takes a week and three exports.
On the call, bring that question. If we're a fit, six weeks from now your team asks it — and gets the real answer in ten seconds.
20 minutes · the week-6 guarantee is in writing.